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Offering a quality product or service is essential for success in any business. But if you run a local business, that alone might not be enough. You also need to create an atmosphere within the business that customers will want to be a part of.
That’s the aspect of business that Phil Jaber focused on when launching Philz Coffee in San Francisco in 2002. He told WeWork:
“I visited over 1,100 coffee shops and five-star restaurants to figure out why people went there, what they were looking for, how the employees interacted with the patrons – it wasn’t to see how they made coffee. I wanted to know how they were building a culture around it.”...
Via Kawateachoc-Flaavor.com, Melya
