The dog Snapchat filter makes me look like a hoe, not a puppy. The big mouth filter is supposed to be funny and cute
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More than anything, the filters seem to be a way to play with our look and experiment with how we present ourselves. This could eventually even change paradigms. One of the ways people learn is by watching others and evaluating the outcome. Another is to experiment. This can be nuanced or more overt expressions, fleeting or more permanent. At the same time, it's important to be respectful of broader social implications of technology like this.