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Scoop.it!
Just two months ago, YouTube vloggers Sam and Nia, a married couple in Terrell, Texas, went viral when Sam surprised Nia with her own pregnancy by secretly testing the urine she’d left in their toilet. Sam captured the stunt in a YouTube video that garnered more than 15 million views. Then, three days 
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"Fake it 'til you make it" may be a good strategy for getting over anxiety before a meeting, but it's NOT a good strategy when you're selling authenticity on YouTube. The Internet is powerful--it can propel an unknown with thousands of viewers, but with celebrity comes scrutiny. Those same eyes will be looking through a magnifying lens. Social media relationships operate with the same rules as offline ones. They are social contracts that thrive on honesty and are destroyed by deceit.