Do consumers want smartphone health apps ? | Smartphone Apps: Android and IPhone | Scoop.it
From worldofdtcmarketing.com - August 12, 2013 5:04 AM
Smartphone apps have a high rate of dropouts with 26% being used only once and 74% being discontinued by the tenth use. A CHIC survey shows that the availability of a better app (34.4%) and lack of...