The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications | Online Marketing - Nederland | Scoop.it
From marketingland.com - November 10, 2019 9:42 AM

1. Programmatic growth continues, with duopoly dominance;

2. High-quality creative is king;

3. Connected TV driving significant growth;

4. Advertisers moving to consolidate media partners;

5. Increased focus on measurement and the value of inventory;

6. Ad fraud, privacy laws increasing the value of authorized data.