Online Marketing - Nederland

Key takeaways from Top Dollar's findings was that the most popular YouTuber in the United States is a six-year-old Russian-American girl named Anastasia Radzinskaya, who is estimated to earn $7.7 million a month from her videos.

Swedish gamer PewDiePie aka Felix Kjellberg has the most overall subscribers on the video platform, netting a mind-boggling 105 million total subs, earning him approximately $1.16 million a month.

A representative from TikTok confirmed that its hashtag unit was still the only ad product officially available in the US, but it is conducting early experiments with other models. Last month, sponsored hashtags were expanded under the name Hashtag Challenge Plus and now include a shoppable component within the app.

Aneloski, who has roughly 134,000 followers on Instagram, typically spends hours researching "Instagrammable" spots before traveling somewhere to make sure she has ample content for her online posts.

The app is for people who make money off their social media posts, also known as influencers or content creators, as well as millennials who want to find unique — and social media friendly — places while traveling.

Brand safety is a growing concern online. Brand safety problems on YouTube are well documented. The report catalogs many of them:

It points out that because “400 hours of video are uploaded to its platform every minute, it may just be too cumbersome at this point for YouTube to control the influx of content and comments and to guarantee a brand-safe environment to advertisers.”

YouTube mag in Nederland rekenen op succesvolle vrouwelijke influencers, onder wie een groot aantal met faam buiten de landsgrenzen, met video's over haast elk denkbaar onderwerp.

De top-25, die wordt gedomineerd door NikkieTutorials (foto), Saskia's Dansschool en NiceNienke, heeft bij elkaar bijna 25 miljoen abonnees:

Een social media influencer is een speler in het online domein die geloofwaardigheid heeft gecreëerd in een speciale sector, een groot bereik heeft en in staat is zijn volgers in actie te brengen met zijn aanbevelingen. Een influencer heeft de instrumenten en de authenticiteit om consistent veel volgers aan te trekken.

1. Daily Dose;
2. Huda Kattan;
3. Cameron Dallas;
4. Kayla Itsines;
5. Cookin’ with Mima;
6. Selena Gomez;
7. Kylie Jenner;
8. Cristiano Ronaldo;
9. Zach King;
10. Jennifer Aniston.

1. Multiple Content Formats;

2. Personalizing Content with AI;

3. Optimizing Content for Voice Search;

4. Collaboration with Influencers;

5. Blended Learning.

An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers.

That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative.

The importance of Instagram for influencer campaigns is rising in nearly every market worldwide.

In a February 2018 survey by influencer marketing agency Activate, 88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago. Excluding posts on their feeds, Instagram Stories was the most popular tactic used for sponsored campaigns.

The idea with the program is to allow Amazon to better tap into social media’s power to drive sales. Today’s influencers regularly promote products they like in their online postings, including YouTube videos – often either as part of a brand relationship or as a means of generating income through affiliate sales.

Amazon wants to now insert itself more directly into that action.