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1. Design and UX
A. Optimize your home page
B. Simplify your product categories
2. Understand and fix server site errors
A. Error 404 is helpful
3. Improve the shopping experience
A. Setup structure so visitors can easily find products
4. Tweak and test your ecommerce checkout process
A. Offer a variety of ways to buy wisely
B. Do not follow the logic of “the more, the better”
C. Structure your payment methods
D. Don’t scare the client with terminology
E. Do not pass on your work to the customer
F. Do not overload the payment page with unnecessary links
G. Let customers checkout as guests
E-commerce en online verkoop blijft groeien, wat moet je als bedrijf minimaal geregeld hebben? 4 relevante tips...