Online Marketing - Nederland

Wat is de beste tijd om te posten op Instagram, Facebook, Twitter, Pinterest, YouTube en LinkedIn? Hoewel timing slechts één factor is in het succes van social media posts, blijft dit een vraag die marketeers en social media managers bezighoudt.

Advies van Coosto blijft hetzelfde als vorig jaar: blijf testen en ervaar zelf welke tijden en dagen jou veel views, clicks en comments opleveren. Om je daarvoor een startpunt te kunnen geven, hebben we ook dit jaar geanalyseerd welke tijden over de hele linie de meeste engagement opleveren.

• Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions;
• Consumers who are influenced by social media are four times more likely to spend more on purchases;
• There are four ways in which social media has a direct influence on purchase decisions;
• Social media and online shopping shortened the customer journey;
• Social media amplified the impact of social proof or word-of-mouth;
• Social media influencer marketing is one of the most effective ways to reach your audience;
• Stories and ephemeral content are a new way to connect to your audience;
• Every social media platform is different and can be useful for different goals.

What it is.

TikTok is a rapidly growing video-sharing app that launched in 2017 by Chinese tech company ByteDance. In October 2018, TikTok was the most downloaded app in the U.S. and reached a record 1.5 billion downloads globally at the end of 2019.

How it’s used.

Users create and post short, looping videos set to TikTok’s massive library of music and sound bites – often with humor or talent as the focal point. TikTok isn’t necessarily the place for serious life updates or connecting with friends. Instead, users rely on TikTok for entertainment and follow creators with quality content. Common TikTok videos include choreographed dances, lip-syncing, hashtag challenges, reaction videos, and cringe-worthy content.

Audience.

The app has rapidly become a Gen-Z favorite, with 42% of users between ages 13-16 actively using the app. Users create and post short, looping videos set to TikTok’s massive library of music and sound bites – often with humor or talent as the focal point.

1. TikTok als uitdager;
2. Creatieve content bovenaan de agenda;
3. Focus bedrijven ook naar stories;
4. Private is de nieuwe default;
5. Socialmedia-platformen als publishers;
6. Social media in gaming;
7. Grote influencers in het nauw;
8. AR gaat mainstream in social media;
9. Lokalisering van content en campagnes.

* The median age of adult U.S. Twitter users is 40 versus 47 for U.S. adults as a whole;
* 42% of Twitter users have at least a bachelor’s degree (versus 21% of U.S. adults);
* 41% of Twitter users have a household income above $75,000 (versus 32% of U.S. adults);

* 50% of Twitter users are women versus 52% of all U.S. adults;
^ 50% of Twitter users are men versus 48% of all U.S. adults;
* 11% of Twitter users are black, correlating with all U.S. adults;
* 60% of Twitter users are white versus 64% for all U.S. adults;
* 17% of Twitter users are Hispanic versus 15% of all U.S. adults.

1. Social listening;

2. Buying on social;

3. Transparency;

4. Live streaming;

5. Private communities;

6. Messaging;

7. Personalization;

8. Augmented reality (AR).

Your customers, like most people on planet earth, are on social media 24/7. They’re looking at family photos, chatting with friends, and yes, they’re even looking for products to purchase as well.

After all, the average person spends well over an hour a day on social media. If current trends continue, that will add up to over 5 YEARS of time spent on social media over the course of a lifetime.

This is a marketing opportunity that everyone needs to take full advantage of.

www.visualmarketingin1day.nl

En op op mijn initiële vraag terug te komen: Is Vero de oplossing voor de toenemende onvrede, FOMO, verslaving, zelfperceptie, onzekerheid en negatieve sociale vergelijking?

Ik denk het niet. Ik denk dat positieve zelfpresentatie (de oorzaak van bijvoorbeeld onzekerheid en negatieve sociale vergelijking) een neiging is die overal terugkomt, zowel online als offline. Dus ook in Vero.

More than 400 million people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. That means we know what's going to be big in the future, even when it seems really small in the present.

In fact, 8 out of 10 of Pinterest’s predictions for 2020 came true—despite it being the least predictable year in history.

1. Google can’t watch videos, but it can crawl captions;

2. Video captions drive more social engagement;

3. A lot of people don’t (or can’t) turn on video sound;

4. Captions boost comprehension, memory, and attention;

5. Captions make videos more inclusive and accessible;

6. Most of your viewers likely live outside of your country of origin.

Top 5 social media trends for 2020

1. Brands strike a balance between public and private engagement;
2. Employers take center stage in a divided world;
3. TikTok shakes up the status quo;
4. Social marketing and performance marketing collide;
5. The social attribution gap closes...

After shutting down failed Google+ in April, the big G is giving this social network thing another go. It’s currently trialing Shoelace, a hyperlocal network for people who want to find others to join them in activities like sports and attending shows.

It’s currently invite-only, and promises to help you “connect with others who have the same interests.”. You can create a listing for an event or activity you’re participating in, and invite friends and strangers to join you. In addition, Shoelace will surface events that you might be into.

What this means for content marketing’s future

Thanks to modern developments, you can now integrate new and innovative technologies into your market research. By introducing technologies that track biometrics like galvanic skin response, eye tracking, and EEG, previously unattainable insights related to creating viral content can be learned and repeated in the future.

Neurometrics help us get a clearer view into the minds of digital content consumers, helping us to predict what makes content go viral. This type of consumer research that measures electrodermal response can help predict whether your content ideas and stories will reach your target audience and inspire those people to hit that share button.

In 2019, we are going to hear many marketers say “SEO is dead.” But, believe it or not, SEO is 5.66 times better than paid search ads, and 70 to 80 percent of search engine users focus solely on organic results.

One way to improve your SEO is to include videos. In fact, if you include a video in a post, you can increase your organic traffic from search results by 157 percent.

1. Messaging will grow even more;

2. Data breaches make trust more important than ever;

3. Narrowing down the focus on specific channels;

4. The ad spend is increasing but you’ll need to consider ad saturation;

5. Videos, podcasts, and live streaming;

6. AR to become more mainstream.

Obviously, it’s up to each individual marketer to decide what social media trends are worth trying and implementing for their business or brand.

They are all worthwhile in their own right, but don’t try to chase all of them or you’ll end up doing too much.

To be a successful social media manager, you have to understand your audience’s needs and give them what they actually desire.