2020 has transformed the retail & marketing landscape towards relationship commerce and local retail. Explore the key drivers for 2021 and beyond:
- Ecommerce is getting obsolete as the lines between online and offline get blurrier;
- Biometrics is gaining ground as an independent payment option;
- Humans are natural at speaking, as opposed to typing. And in a ‘back to basics’ scenario, voice proves to be the future of search;
- Brands can no longer afford to be neutral about social issues, not as long as they seek loyalty, authenticity from customers;
- The growing trend of subscription retail serves both ends well: sellers can optimize their supply chains, and buyers can enjoy a better shopping experience.
Retailers die onvoldoende hadden geïnvesteerd in e-commerce zijn dit jaar ten onder gegaan (of binnenkort als de overheidssteun stopt). Deze retail trends gaan volgend jaar het verschil maken...