Magisto, an automatic video editing service, just reached a record 10 million users, up from 3 million just six months ago, the startup revealed to VentureBeat.
Magisto’s service essentially applies an algorithm to the process of editing a short personal video. Magisto takes 10 minutes of video footage (using a mobile device or desktop web), five photos, and an audio track, and then edits it down into a one-minute video clip. Users can pick the editing style of the short movie, and the entire process takes about 5 to 7 minutes. The service began as solely a video editing tool (one that had direct support within YouTube for a time), and is now trying to build out its community via its own site, where users can store and group their various movies.