Video Curation

Good curation of video content does require having a strategy. And by strategy, I mean deciding how much effort you're going to put in doing manual research, viewing, reviewing, and vetting. Simply throwing up video content that might show up in YouTube or any search engine around keywords you're targeting is not curation.

Where is the smart money going in content advertising?

Taboola raised $15 million from Evergreen Venture Partners, Marker, Pitango Venture Capital and WGI Group in February and has an algorithmic engine at the heart of its content distribution platform which is now embracing branded content and moving into video. Outbrain has been well funded for some time ($41 million raised in 2012) and also bought content marketing and editing tools companies, Visual Revenue and Scribit earlier this year – a move allowing it to offer brands and editors tool for creating their own content for distribution via the Outbrain network.

Video networks such as Base79 (which just raised $10 million) and Rightster (planning a rare UK tech IPO) are also now getting in on this act with brokering video content between publishers and publishers – we expect this to be a next phase of growth.

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Strategy

Content Curation Center automates the task of providing a steady stream of relevant, timely, and unique content.

Streaming video service Vimeo is building out its on-demand video distribution platform even more with new pricing options and a handful of new tools for content creators to make money, the company...

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What is a "crate"?

A crate is a curated collection of online media items organized into a theme. From DJ mixes and music videos to TED Talks and cooking classes, the possibilities are limited only by your own cratetivity. Whether you're an artist, enthusiast, entrepreneur, or educator, you can use CratePlayer to assemble crates of media and share them with your fans, friends, clients, or students.

Magisto, an automatic video editing service, just reached a record 10 million users, up from 3 million just six months ago, the startup revealed to VentureBeat.

Magisto’s service essentially applies an algorithm to the process of editing a short personal video. Magisto takes 10 minutes of video footage (using a mobile device or desktop web), five photos, and an audio track, and then edits it down into a one-minute video clip. Users can pick the editing style of the short movie, and the entire process takes about 5 to 7 minutes. The service began as solely a video editing tool (one that had direct support within YouTube for a time), and is now trying to build out its community via its own site, where users can store and group their various movies.

With 35 hours of video uploaded to YouTube every minute, the Google-owned video behemoth would be the second largest search engine were it standalone site. Web video has become a powerful medium.

What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.

Rakuten, a diversified Japanese Internet services company, signed an agreement to acquire Viki, a global video streaming startup built to expand the reach of premium content via crowd-sourced subti...

Vimeo is the home for high-quality videos and the people who love them.

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